John W. Farrand

Live Streaming. Photography. Video. Graphic Design.

 

Professional Experience

2019-Present

Activision / Blizzard Entertainment – Irvine, CA

Global Broadcast Operations Center Operator / Production Engineer

    • Global Transmissions Broadcast Setup and Monitoring
    • Global regions feed coordination
    • Broadcast Operations Center technical buildout
    • Master Control operations setup, scaling, operations and training
    • Master Control Software Developer
    • Remote Broadcast Production Engineer

2017-2018

San Joaquin Valley Mortgage – Bakersfield, CA

Marketing Media Manager

    • Marketing Media Producer for Company, Individual Loan Officers, and Real Estate Agents (Agent Branding Consultant)
    • Video Producer for websites, social media, informational videos, testimonials, motion graphics and animation
    • Graphic Designer
    • Social Media Ad Buyer
    • Events Videographer and Photographer
    • Maintain and update company website

2017

Bakersfield College – Bakersfield, CA

Marketing / Web Content Editor

    • Build pages and subsites on BakersfieldCollege.edu
    • Design and layout of the 2017-18 Academic Catalog
    • “Registration Rocks” Facebook Ad Campaign (Commercial Producer, Ad Buyer [with Demographic Targeting])
    • Event Photographer
    • 2017 Commencement Program Design
    • Video Producer
    • Graphic Design for home page sliders
    • Graphic Design for Athletics flyers and distributed Social Media
    • Digital Billboard graphic design for Athletics

2014-2016

The Bakersfield Californian – Bakersfield, CA

Digital Broadcast Supervisor

  • Oversee Streaming Broadcast Employees and Operations (at our busiest point, we were producing and streaming 55 hours of original programming each week)
  • Implement best practices from broadcast television where applicable
  • Control room chief engineer/architect
    • Rebuild broadcast center (construct custom HD-SDI cables)
    • Spec out and recommend additions to operation within a proposed budget
    • Oversaw the technical buildout of the High School Football initiative project in 2014
      • 3 games as produced live-streams with a camera operator and 2 announcers each
      • 4th stream as a live, in-studio, hosted “Red Zone” style coverage show of all county football games, also using our 3 live games as coverage (“Game Night” show was also fed to local radio station for broadcast)
  • For “B-Varsity Game Night” coverage I produced the show open and show bumpers
  • Trained each field team for their equipment to stream games
    • Field team included one-two miked announcers and one camera operator who also streamed on designated channel
  • Trained in-studio technical director on workflow for the project
  • Trained studio team for each role (scoreboard sharing and updating, call-in phone routing, live scoreboard operation on broadcast, monitor and refresh individual game streams)
  • Linear Video Technical Director
    • Live talk-shows (in-studio and in-field)
    • Live Christmas parades
    • Live community college football games
    • High school football games
    • Live Webinars
  • Non-Linear Video Director / Shooter / Producer
    • Commercials
    • Short form interviews
    • News footage shoot and produce
    • Special Assignments
  • Graphic Design
    • Newspaper Ads
    • Produce fully-branded show graphics packages including:
      • Show logos (original and adapted)
      • Lower-Thirds
      • Full-screen show graphics
      • Scoreboards
      • Current events slides
  • Motion Graphic Design
    • Show opens
    • Branding Logo Animations
    • Photo Animations
    • Lower-Third animations
  • Still Photographer
    • Late-Breaking news assignments; journalism
    • Editorial Portraits
    • Headshots

2012-2013

Covenant Community Services (Covenant Media) – Bakersfield, CA

Creative Director / Management

    • Creative Project Director / Management
    • Video Director / Producer (not limited to: Client Testimonial/Business Owner Story Videos for web / Social Media / School District Distribution), Youth Testimonials (Former Foster Youth Telling Personal Stories for the Non-Profit Organization [501(c)(3)], Music Video [included lighting design], Slideshow / Interview Videos for American Heart Association, Covenant Community Services)
    • Graphic Design (not limited to: Newspaper Ads, Postcards, Posters, Large-Scale Vinyl Banners, Business Cards, Powerpoint Graphics, Facebook Timeline Cover Images for Businesses), Magazine Advertisements, Sports Stadium Program Design (56-Page+ Programs sold in the stadium)
    • Website Design (WordPress, Graphic Design, Integration to Business Brands)
    • Motion Graphic Design
    • Television Commercials (Storyboard, Direct, Produce, Edit, Distribution to TV Stations/Social Media)
    • Various mentoring to youth with desire in Media (all aspects)
    • Oversee Social Media campaign design for clients
    • Commercial Photography

2009-Present

John W. Farrand Photography – Bakersfield, CA

Owner / Photographer

    • Wedding Photographer
    • Family Lifestyle Photographer
    • Commercial Photography Services (Architectural and Product)
    • Member of WPPI (Wedding and Portrait Photographers International)
    • Various mentoring to peers for business and equipment purchases

2007-2013, 1999-2001

KBAK CBS 29 / KBFX Fox 58 – Bakersfield, CA

Westwind Communications / Fisher Communications

Master Control Operator

    • Controlling on-air programming with Crispin Automation System
    • Maintaining playback logs for FCC regulations
    • Monitor transmitter levels for over the air / Notify FAA of outages
    • Set up local live shots via direct Microwave Link
    • Recording shows from satellite feeds to tape and non-linear playback system, as well as gathering and transferring shows from FTP and show distribution/delivery services
    • Schedule the transferring of local news stories to national distribution channels
    • Dubbing, Transferring and Trimming (only minor edits required) of commercial spots into playout system for air
    • Dubbing and editing local programming into storage system for on-air playback
    • Maintaining lighting continuity / replacing on-set studio lighting as needed
    • Training of new employees / co-workers

2005-2007, 2001-2002

KGET NBC 17 / KKEY Telemundo 11 / KCOY CBS 12 / KKFX Fox 11/ KGPE CBS 47 (ret.) /MSNBC (ret.) / CNN (ret.) – Bakersfield, CA

Ackerley Media / Clear Channel Communications

Master Control Operator (Digital Central Casting)

    • Controlling on-air programming with Sundance Automation
    • Maintaining Transmitter / FCC Logs
    • Recording shows from satellite feeds
    • Dubbing Commercial spots into storage system for air
    • Tape loading for newscasts
    • Training of new employees / co-workers

1997-1999

KMPH Fox 26 / KBFX Fox 58 / KFRE WB 59 – Fresno, CA

Pappas Telecommunications

Master Control Operator / Technical Director

    • Controlling on-air programming with Louth Automation
    • Technical Director for Valley Ag show
    • Marking pre-recorded shows segments for tape automation
    • Recording shows from satellite feeds
    • Operating audio for Ten O’ Clock NEWS
    • Operating audio for Valley Ag show

1996-1998

Fresno Pacific University – Fresno, CA

Lighting Design Technician / Sound Technician

    • Design and operation of stage lighting for all theatre / music department performances
    • Setup and operation of live sound reinforcement for theatre / music / student body department performances
    • Consultant for sound / lighting purchases
    • Trained co- & interim workers for sound / lighting

1996-1997

American Music Company – Fresno, CA

Instrument Repair Technician / Sales Representative / Advertising

    • Oversight of Instrument Repair Department (acquiring and assigning repair tasks)
    • Supervising work orders and assigning tasks to co-workers
    • Repairing all brass and some woodwind instruments
    • Training co- and interim repair workers
    • Sales in Brass, Woodwind, Keyboard and Recording equipment (including other electronics / instruments)
    • Advertising (production of newspaper and phonebook ad layouts, newsletters and television commercials)
    • Live sound reinforcement and recording at various public events
    • Partial management of computer systems

1992-1996

Patrick’s Music…etc. – Fresno, CA

Instrument Repair Technician / Advertising / Sales Representative

    • Repairing all brass and some woodwind instruments
    • Advertising Graphic Design (direct mailing postcards, newspaper ad layouts, and newsletters)
    • Development of customer database
    • Training co-workers for computer systems operations
    • Management and installation of computer systems
    • Brass, Woodwind and Stringed accessories sales

Education

2003 – 2006 California State University, Fresno – Fresno, CA

B.A. Art (Sculpture & Media Emphases)

Spring 2002 California State University, Northridge – Northridge, CA

Film Production and Photography Concentration

1996 – 1998 Fresno Pacific University – Fresno, CA

General Education (Art Concentration)

1992 – 1996 Clovis West High School – Fresno, CA

Graduated

Other Skills

Current production specialties: Blackmagic Design Broadcast catalog of products, live-streaming software and CDNs (Wirecast, Youtube, BitGravity, Ustream). Repackaging live stream recordings for extended distribution (asset production and management). Recording live productions via SSD based recorders in either ProRes, Avid DNxHD, H.264. Broadcast Animation and graphics.

During television and newspaper work, I attended the NAB convention for 14 years, and received an Emmy Award for my work on a winning newscast in 2010. Automation systems I’m familiar with include a Crispin, Sundance (Legacy) and Louth Automation.

Fluent in Adobe CC: Photoshop, Premiere Pro, After Effects, Illustrator, Soundbooth. Presentation software: Keynote, Google Slides, Powerpoint. Extensive work in InDesign.

Typing 65 wpm, Human Relations/Sales experience, Database Management, Word Processing, spreadsheet concept and application, POS systems, Heavy Lifting, Shipping/Receiving Experience, Computer Systems Maintenance, Media Integration consulting, problem solving.

Experienced with bringing others visions to reality.

 

Legacy Software (just for fun)

Video Editing: Adobe Premiere 4.2 – 6.5, Adobe Premiere Pro 1-CS6, Sony Vegas 4-8, Edius 6.5, Final Cut Pro 5 and 7 [not X]

Compositing / Motion Graphic Design: Adobe After Effects 5.0 – 11 (CS6), Familiar in Apple Motion 1 & 2

Graphic Design: Extensive Photoshop 5.0 – 13 (CS6), Illustrator 11-CS6, Extensive Corel Draw 2.0-12,

DVD Authoring: Adobe Encore 1 – CS6, Sony DVD Architect 1-3

Audio Editing: (Non-Linear, Mastering/Remastering)/Recording: Extensive Adobe Audition 1 & 2, Adobe Soundbooth CS6, Extensive Sony Vegas 4-8, Cakewalk 6-8, Sony Sound Forge 4.3-7, Sony Acid 5, Adobe Premiere

Presentation Work: Extensive PowerPoint 7 (1995) – 14 (2010), and Keynote 1-3/ Live Video Integration, producing interactive presentation DVD’s

Web Development: Intermediate knowledge of HTML and CSS. Extensive WordPress experience

Extensive MS-DOS 4.2, 5.0-6.2 experience